Campaign Formats
An overview of the various campaign formats available to brands on the Vodra Platform.
Last updated
An overview of the various campaign formats available to brands on the Vodra Platform.
Last updated
Our flagship campaign format consist of an on-screen ad window and a panel card in a creator's about section below the stream. Creators are paid based on how many views (impressions) and how many clicks (conversions) their ads generate. This offers full ad saturation across all aspects of a creator's stream and channel.
On-Screen Ad Window: Dynamic placement and can support static or animated media. On-Screen ads are burnt into the broadcast meaning they cannot be removed or blocked since they are apart of the video itself. This also means they are included in all other clips/recordings posted downstream. We place scannable QR codes, checkout codes, or custom URLs to collect conversions here.
Clickable Bio Card: A clickable card in the creator's "about" sections. This resides below the stream and is visible to all viewers and visitors to the creator's channel, even when they are offline. All clicks are tracked along with detailed viewer information. We also support third-party tracking links/software for brands that want to add their own tracking tools.
Chat Link: This is a link to your offering that periodically gets posted in the chat and whenever someone mentions your brand. It includes the same tracking properties as the clickable card.
Cost Structure: CPM (pay per 1000 impressions) + CPC (pay per click)
These campaigns involve a creator streaming a specific title (game or application) to their audience. Creators must title their streams and select the proper category. This campaign format is more involved and the streamer must actively play or engage with the title for the duration of their stream. Title Campaigns are generally more selective and creators must fit certain criteria to participate. Title Campaigns can also be combined with Standard Campaigns so that brands can take advantage of the Ad Window, Panel Card, Chat Link, and the Title being streamed.
All standard campaign benefits
Stream Category Boost: Viewers of titled streams will contribute to your game or applications ranking in the Browse Section. A high ranking there can bring in a significant amount of organic traffic.
Content Usage Rights: Clips and recordings taken from your campaign can be repurposed for marketing purposes.
Cost Structure: CPM (pay per 1000 impressions) + CPC (pay per click) + Title Bonus (CPM bonus cost)
While Standard and Title Campaigns are our main campaign formats, we will sometimes offer other unique campaign types such as giveaway or affiliate campaigns. These will each have their own specific participation requirements and can be browsed from the Campaigns Tab on the Stream Dashboard.
Cost Structure: Case-specific
for a campaign plan and proposal for your brand.
