Campaign Types

An overview of the various campaign types offered on the Vodra Platform.

Standard Campaigns

Most campaigns consist of an on-screen ad window and a panel card in a creator's about section below the stream. Creators are paid based on how many views (impressions) and how many clicks (conversions) their ads generate. This campaign format is completely passive, creators can stream whatever content they like just as they normally would.

Payment Structure: CPM (pay per 1000 impressions) + CPC (pay per click)

Title Campaigns

These campaigns involve a creator streaming a specific title (game or application) to their audience. Creators must title their streams and select the proper category. This campaign format is more involved and the streamer must actively play or engage with the title for the duration of their stream. Title Campaigns are generally more selective and creators must fit certain criteria to participate. Title Campaigns can also be combined with Standard Campaigns so that creators can earn from their Ad Window, Panel Card, and the Title they stream.

Payment Structure: CPM (pay per 1000 impressions) + CPC (pay per click) + Title Bonus (CPM bonus)

Other Campaign Types

While Standard and Title Campaigns are our main campaign formats, we will sometimes offer other unique campaign types such as giveaway or affiliate campaigns. These will each have their own specific participation requirements and can be browsed from the Campaigns Tab on the Stream Dashboard.