Create a Workspace
To start, you will need to create a workspace at advertise.vodra.io. You can use your Vodra account to sign in — if you don’t have one yet, you can create one at vodra.io. All of the brands and campaigns you manage are held under a single workspace. You can add team members and assign various roles in the Workspace menu once signed in.Create a Brand
You need to create a Brand before you assign a Campaign to it. Navigate to the left side menu and select Brands, then select Add Brand in the top right corner. If you are only representing a single brand, you will only need to create one. If you are a talent agency or representing multiple brands, you can add and manage them all from here.Name, Description, and URL fields may be shared with creators, so add these
with care.
Create a Campaign
Once you have added a Brand, you can create and assign a Campaign to it from the Campaign section in the navigation menu. Each Brand can have multiple campaigns running simultaneously. For example, if your brand has two separate products being promoted, you may want to create a unique campaign for each. This also applies to regional targeting, A/B testing, or seasonal campaigns. Click Create Campaign and fill out the following:- Select Brand — Choose the brand created in the previous step
- Campaign Title — A clear name for internal tracking
- Description — Explain the purpose, target audience, product type, and expected outcome. We use this to help with campaign targeting and assignment.
- Target URL — Where audience members will be directed. You can use a UTM tracking link; we also provide our own tracking.
- Platform Targets — Some product categories (gambling, alcohol, etc.) are only available on certain platforms. We review campaigns before going live to ensure compliance.
- Region Targeting — Add regions to target or avoid. We recommend keeping selections as wide as possible for best results.
Assets
Once your Campaign is created, you can add the media assets for it. Go back to the Campaign menu and click Assets under the campaign you are working on. You can upload campaign logos and creative assets directly from the dashboard. Check out our Campaign Formats and Best Practices or contact us for assistance. Once you have uploaded your Campaign’s Assets, go back to the Campaign menu and click Preview to see how it will appear on stream.Budget
Each Campaign requires a budget to go live. This works similarly to Google Ads or Meta Ads — you set a campaign budget upfront and it spends as results come in. We support fiat payments through Stripe or USDC crypto payments.Start Campaign
When you are ready, go to the Preview tab to make sure everything is in order. Launch your Campaign using the Start Campaign Now button. Once pressed, your campaign will begin being broadcasted to streamers across our network.It may take some time to warm up as we assign, qualify, and continuously
monitor streamers to ensure a good fit. This can be referred to as a “Learning
Phase” as our algorithm sorts out the best placements based on your settings
and objectives.
Contact us for help getting a workspace opened or campaign started. We are happy to help advise before you go live.