Best Practices

Best Practices for Campaign Filters, Media and Assets.

Livestream placements are a powerful addition to any marketing campaign, but they come with their own set of considerations and limitations. Here are the best practices we have found for a successful livestream ad campaign.

On-stream Media

All media going on stream should be clear and legible. On-stream ads represent a relatively small percentage of the total screen size. With this is mind, it is important to maximize the use of space within the 1:1 ad card.

Small text will hurt the performance of the ad. We recommend leaving a small buffer around the text to separate it from the on-stream content, while maximizing the font size to be as large as possible.

Small text will also blend in with the other text elements on-stream if a viewer isn't in fullscreen mode. As a rule of thumb Call-to-Action (CTA) text should be bigger than the rest of the platform text, including: Titles, Chat, Categories, and even the platform's Header options. Notice in the example below that "Hold strong with the most powerful wallet on Solana" is the largest text element in the screenshot.

Animations

Since our ads are placed on top of live videos, we recommend animating cards to make them more visually interesting. You ad will be competing for attention with audiences, so the more striking and engaging they are the better.

Slideshow

Apart from an animated ad, the next best format is a slideshow with multiple CTAs. These function like a rotating billboard and let you promote multiple features or points within the same ad reel. Slideshows can perform just as well as animated ads depending on the CTAs used.

Calls to Action

It is important to note that livestream ads are an inherently viral and widespread format. This means that they are best for maximum total reach and as a result do better with brands that have a wider general appeal. For example, a national beverage brand will do better than a niche regional restaurant chain.

With that in mind, it is important to keep CTAs general and with as much context as possible. We recommend assuming viewers have never heard of your brand before and will need to understand the value proposition with no additional context. Here's some quick tips:

✅ Do:

• Be literal

• Offer visual context clues

• Sell outcomes, not products

❌ Don't:

• Use acronyms

• Use industry specific language

• Provide offers without context

Promo Codes & Offers

Many brands have found that providing exclusive offers or discounts can greatly increase Click-Through-Rates (CTR). We recommend including these wherever possible, here are some popular examples:

• Sign up and get 10% off your first purchase

• Join our mailing list for an exclusive offer (share what this is)

• Use code XXXX to sign up early

We recommend avoiding offers that include free things as these can be abused, attract the wrong traffic, skew campaign results, or lower overall ROAS.

Regional Targeting

Vodra offers regional targeting at the country level, but does not support provincial or state-level targeting. This level of granularity is too restrictive for livestream advertising, where audience distribution is inherently fluid and global. The most important and reliable audience filter on livestreams is language, not geography.

Livestreams are a broad-reach medium by design. Unlike traditional display or social ads, live content pulls viewers dynamically from across regions as streams are discovered, shared, and boosted by platform algorithms. Because of this, regional targeting works best when applied at scale - either within large population countries (such as the United States or Brazil) or across groups of countries that share the same primary language (e.g., United States, Canada, United Kingdom, and Australia).

Over-targeting to highly specific regions will reduce available creator inventory, suppress delivery, and increase CPMs, since Vodra must aggressively outbid other advertisers for a significantly smaller subset of qualifying streams. This often results in higher costs with no improvement to performance.

We recommend leaning into the viral and discovery-driven nature of livestream ads. Vodra’s optimization algorithm already accounts for audience relevance, stream quality, and conversion performance, and will automatically return the most efficient CPM available within your targeting constraints.

Regional targeting should only be used in two scenarios:

• Market research, where controlled geographic testing is required

• Regulated or restricted products, where traffic from certain regions would be unusable

For all standard campaigns, broader targeting consistently delivers lower CPMs, higher volume, and stronger downstream conversion efficiency.

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Need some advice on your upcoming ad campaign? Feel free to Contact us for help getting started.