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Livestream placements are a powerful addition to any marketing campaign, but they come with their own set of considerations and limitations. Here are the best practices we have found for a successful livestream ad campaign.

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On-Stream Media

All media going on stream should be clear and legible. On-stream ads represent a relatively small percentage of the total screen size. With this in mind, it is important to maximize the use of space within the 1:1 ad card.
Small text will hurt the performance of the ad. We recommend leaving a small buffer around the text to separate it from the on-stream content, while maximizing the font size to be as large as possible.
Small text will also blend in with other text elements on-stream if a viewer isn’t in fullscreen mode. As a rule of thumb, Call-to-Action (CTA) text should be bigger than the rest of the platform text, including titles, chat, categories, and the platform’s header options.

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Animations

Since our ads are placed on top of live videos, we recommend animating cards to make them more visually interesting. Your ad will be competing for attention with the stream content, so the more striking and engaging they are, the better.

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Slideshow

Apart from animated ads, the next best format is a slideshow with multiple CTAs. These function like a rotating billboard and let you promote multiple features or points within the same ad reel. Slideshows can perform just as well as animated ads depending on the CTAs used.

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Calls to Action

Livestream ads are an inherently viral and widespread format. They are best for maximum total reach and do better with brands that have a wider general appeal. With that in mind, keep CTAs general and with as much context as possible. Assume viewers have never heard of your brand before.
  • Be literal - Offer visual context clues - Sell outcomes, not products

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Promo Codes & Offers

Many brands have found that providing exclusive offers or discounts can greatly increase Click-Through-Rates (CTR). We recommend including these wherever possible:
  • Sign up and get 10% off your first purchase
  • Join our mailing list for an exclusive offer (share what this is)
  • Use code XXXX to sign up early
We recommend avoiding offers that include free items as these can be abused, attract the wrong traffic, skew campaign results, or lower overall ROAS.

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Regional Targeting

Vodra offers regional targeting at the country level but does not support provincial or state-level targeting. This level of granularity is too restrictive for livestream advertising, where audience distribution is inherently fluid and global. The most important and reliable audience filter on livestreams is language, not geography. Livestreams are a broad-reach medium by design. Unlike traditional display or social ads, live content pulls viewers dynamically from across regions as streams are discovered, shared, and boosted by platform algorithms. Regional targeting works best when applied at scale — either within large population countries (such as the United States or Brazil) or across groups of countries that share the same primary language.
Over-targeting to highly specific regions will reduce available creator inventory, suppress delivery, and increase CPMs. Vodra’s optimization algorithm already accounts for audience relevance, stream quality, and conversion performance.
Regional targeting should only be used in two scenarios:
  • Market research — where controlled geographic testing is required
  • Regulated or restricted products — where traffic from certain regions would be unusable
For all standard campaigns, broader targeting consistently delivers lower CPMs, higher volume, and stronger downstream conversion efficiency.
Need some advice on your upcoming ad campaign? Contact us for help getting started.