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Vodra offers an unprecedented opportunity for brands to meet audiences live, in real-time. We combine custom ad placements — previously only possible through direct creator partnerships — with the scalability and performance of existing paid ad networks. The next generation takes their content live. Streaming sites like Twitch and YouTube have completely replaced legacy media among the coveted 18-35 consumer bracket. We make it easy for brands to meet the moment and benefit from a generational shift in online media.

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The Best Advertising Format

Live advertising is the best form of promotion a brand can get. Winning in both impressions and conversions, there is no better performing medium.

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Impressions

Livestream placements are the most viral advertising format currently available. First, streams premiere live to millions of engaged audience members with multi-hour average watch times. These streams are then repurposed as recordings or clips and reposted to various other streaming sites like YouTube. They are then cut up even further into short-form content that makes its way to TikTok, Instagram, and more. Since our ads are directly burned into the broadcast, they are included in all clips and recordings downstream. This means a viral live ad can end up on every single social media platform gaining billions of views for the brand. Furthermore, burned-in ads are completely immune to ad blockers, giving them a 100% delivery rate.
Your ad goes on a YouTube video with 4 million views:
  • Your ad gets shown once (4 million impressions)
  • 32.5% of viewers use adblockers (-1,300,000 impressions)
Total impressions: 2,700,000
There is no comparison in terms of reach. Even modest livestreams can outperform some of the most popular pre-recorded videos.

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Conversions

Livestream ads convert better than any other format. They combine all of the best factors to boost conversions:
  • Creator endorsement — Audiences are far more likely to convert when an offering comes from a creator they trust, especially in a live environment where it feels organic and not pre-recorded.
  • Watch time — Audiences are far more likely to respond to an ad they have seen multiple times. Vodra Ads are persistent and the average watch-time of a stream is 2.4 hours.
  • Time pressure — Since streams are live and only watchable for a limited time, audiences are far more engaged and less likely to tune out.
  • Herd dynamics — During streams, audiences speak with each other and the creator through chat. If someone likes or buys your product, everyone else now knows.
Livestream ads win on trust, brand recall, and influence — especially when the audience is loyal and the ad is visible for long durations. This combines the power of selling something in person with massive scalability.

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Built for Performance Marketing

We understand brands and marketing teams need to see tangible results to justify their investment and calculate their ROI. This is why we built Vodra with all of the industry-standard performance marketing tools.

Full Visibility

Real-time dashboard with impressions, conversions, audience location, device type, content genres, CPM/CPC rate, budget spent, and more.

No Wasted Spend

100% authentic views, dynamic budget allocation toward top performers, and pay-only-for-results pricing.

Scalable

Standardized ad formats work with creators of all sizes, replicable across multiple content genres, languages, and regions.

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Campaign Reports

Download detailed campaign performance reports at any time from the Brand Dashboard. View top-performing streamers, track trends over time, and export data for internal review or client presentations.

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Ad Verification

Vodra includes automated ad verification to ensure all impressions are authentic and ads are being displayed correctly. Our system continuously monitors streams to detect and prevent fraud, protecting your budget and ensuring reliable metrics.
Wondering how Vodra Ads can help your brand? Contact us