Why Advertise With Vodra
Benefits for brands advertising on the Vodra Platform.
Vodra offers an unprecedented opportunity for brands to meet audiences live, in real-time. We combine custom ad placements previously only possible through direct creator partnerships, with the scalability and performance of the existing paid ad networks.
The next generation takes their content live. Streaming sites like Twitch and YouTube have completely replaced legacy media among the coveted 18-35 consumer bracket. We make it easy for brands to meet the moment and benefit from a generational shift in online media.
The best advertising format
Live advertising is the best form of promotion a brand can get. Winning in both impressions and conversions there is no better performing medium.
Impressions
Livestream placements are the most viral advertising format currently available. First, streams premier live to millions of engaged audience members with multi-hour average watch times. These streams are then repurposed as recordings or clips and reposted to the various other streaming sites like YouTube. They are then cut up even further into shortform content that makes its way to TikTok, Instagram, etc.
Since our ads are directly burnt-in to the broadcast they are included in all clips/recordings downstream. This means a viral live ad can end up on every single social media platform gaining billions of views for the brand. Furthermore, in-burnt ads are completely immune to ad blockers giving them a 100% delivery rate. Here's a comparison:
Standard Video Ad:
Your ad goes on a YouTube video with 4 million views:
You ad gets shown once (4 million impressions)
32.5% of viewers use adblockers (- 1,300,000 impressions)
Total impressions: 2,700,000
Vodra Live Video Ad:
Your ad goes on a livestream with 100,000 live views
Your ad gets shown for the entire stream (100,000 constant impressions)
10 other streamers "host" the broadcast (+ 1,000,000 impressions)
The stream is recorded and posted on multiple YouTube channels (+ 10,000,000 impressions)
The video is clipped and reposted on TikTok/Instagram (+50,000,000 impressions)
0% are blocked by ad blockers
Total impressions: 61,100,000
There is no comparison in terms of reach. Even modest livestreams can outperform some of the most popular pre-recorded videos.
Conversions
Livestream ads convert better than any other format. They combine all of the best factors to boost conversions:
Creator endorsement: Audiences are far more likely to convert when an offering is coming from an creator they trust. Especially in a live enviroment where it feels organic and not pre-recorded.
Watch time: Audiences are far more likely to respond to an ad they have seen multiple times. Vodra Ads are persistent and the average watch-time of a stream is 2.4 hours.
Time pressure: Since streams are live and only watchable for a limited time, audiences are far more engaged and less likely to tune out or "leave the TV running in the background".
Herd dynamics: During streams audiences speak with each other and the creator through a chat. If someone likes or buys your product, everyone else now knows.
Livestream ads win on trust, brand recall, and influence, especially when the audience is loyal and the ad is visible for long durations. This combines the power of selling something person with massive scalability.
Built for Performance Marketing
We understand brands and marketing teams need to see tangible results to justify their investment and calculate their ROI. This is why we built Vodra with all of the industry standard performance marketing tools. We make it easy for brands to find new or existing customer segments to target, evaluate their acquisition costs (CAC), and compare that to the lifetime value or earning a new customer (LTV).
Full visibility
Our dashboard gives brands full visibility over all of the key metrics needed to make informed decisions. Impressions, Conversions, Audience location, Device type, Content genres, CPM/CPC rate, Budget spent, and more, all in real-time.
No wasted spend
We make sure no ad spend is ever wasted. First, we make sure all views are 100% authentic and from the right target audience. Wasted spend waters down our conversion metrics and wastes brands' budgets- we cut that out completely.
Second, ad spend on our campaigns are dynamic and we change them in real-time based on results. This means that we are activelty shifting your spend towards higher performing creators and away from lower performing ones, improving your ROI as the campaign progresses.
Lastly, we make sure you only pay for real results. Unlike the prepaid promotional agreements many creators ask brands to sign, we put all payment on the back end. This offloads the risk from brands and makes it easy to experiment with live ads for the first time.
Scalable
Once you find your winning formula we make it possible to replicate those results at scale. Unlike individual brand deals that can be difficult to manage at scale. Out standardized ad formats work with creators of all sizes and are easily replicable across multiple content genres, languages, and regions.
Our platform empowers your existing marketing team to manage and oversee your live campaigns. This cuts down on time and expenses spent dealing with external marketing companies.
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